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ATMEL
Company Profile
ATMEL Corporation is the world's advanced semiconductor design, manufacturing and marketing leader in products, including microprocessors, programmable logic devices, nonvolatile memory, security chip, mixed signal and RF radio frequency integrated circuits. Through a combination of these core technologies, ATMEL produce a variety of general purpose and application-specific SoC to meet today's growing electronic system design engineers and evolution of demand. ATMEL integration at the system level have world-class expertise and experience can make products based on existing modules and development, extension and development to ensure minimal risk.

Application Market
ATMEL to focus on high-growth electronics markets such as communications, computing, consumer products, safety products, automotive and industrial applications. In the field of communications, ATMEL can offer a range of FLASH memory from the phone to the wireless voice and data communications components and the complexity of the required chipset. Growing baseband controller and RF components, the family is aimed at the traditional market and emerging markets, such as WLAN and Bluetooth, as well as networking and consumer products are fast to accept the high-bandwidth wireless connectivity technology.
According to forecasts, with the mobile phone technology evolution from 2.5G to 3G, a public communication protocol based on UMTS, geographical coverage in Europe, USA and Asia, the number of billions of mobile phone market will be generated. ATMEL market for the SiGe-based RF technology RF components, baseband processor and nonvolatile memory.
As a non-volatile memory technology, the creation of the Father, ATMEL will continue to integrate the core capabilities for the computing and consumer products (such as PC, storage products, DVD, entertainment platforms, games and toys) service complex products. In addition to the emerging electronic equipment manufacturers outside of partnerships, ATMEL high-density memory products, microcontrollers and ASIC can also be applied to industrial control, military equipment, image processing and automotive equipment.
The security of electronic applications has been the development of computing and communications equipment, the main problem. ATMEL in this area have a range of products, including privacy and confidentiality of the microcontroller memory, as well as non-contact products and bio-sensors. For example, the company's smart card and smart card reader chip (ISO7816) of the target is the European market, and is rapidly developing application of the United States and Asian security. Smart card technology can be applied to credit cards, driving licenses, ID cards, medical cards, mobile communications, television set-top boxes, electronic commerce and data security requirements related to those applications.
There are other emerging power management applications. As more and more features to support all the hand-held devices require power management to increase the use of time. Power consumption is very powerful color screen phone. Therefore, there must be a complex power management to get an acceptable battery life. ATMEL has been the industry leader for many provide a customized power management IC, and developed a series of power management ASSP to for this high growth market.